At uni for one of our briefs we were giving the task of rebranding Thorntons chocolates.
From this we could pick one area in which to focus.
I had never relised how much was behind rebranding of a company untill this. I was a fun topic to work on, and i really enjoyed reserching into the brand and other chocolate brands, it ment eatting a lot of chocolate to.
I desided that thorntons needed to go back to being british and i wanted to try and do this and show it in a simple way.
I decided to look at the personal bar range because after doing several surveys I had found that most people just buy chocolate for themselves. This mafde me decided that thorntons was missing out on a large area of profit making.
So here are my final peices.
Each bar has Thorntons on the front but it is spelt how a certain area in the UK would say it. I have added an iconic building or structure to each bar to help show where it is from.
The above is the my London packaging. All though in this image the black in the London Eye is differnt to the black back when printed they look the same.
I have only used two differnt fonts to try and keep the packaging simple.
I put in red, white and blue swirls that conect with the structures, keeping in britsh with the colours of the uninon flag being involved.
The above in the Northern Ireland bar, repersented buy the iconic Harland and Wolff cranes, in the famous ship yards.
I hava given a range of differnt colours for the backing as i wanted to see which it looked best on.
As you can see the type colour changes, this it so try and show the flavor through a certain colour.
As you can see I have added on the back so when this is cut out it can be folded over to make the packaging.
I have added a QR code, which will link to a website designed so that people can see where other people have bought the same bars through out the UK.
I have went with a black background for each of my bars so thay they are all the same only the name and stucture changing.
I feel like it was an ok outcome, it wasnt the best as I didnt have enough time to make it as I was away ay home for xmas and couldnt get all the things with me on the plane so It was a rushed finishing.